A Two Days Workshop on “Digital Marketing” was organized by the Management Department, Institute of Professional Excellence and Management (IPEM) Group of Institutions, Ghaziabad on 22^nd& 23^rd September 2017. The objective of the workshop was to illustrate how Digital Marketing Tools, such as the Internet, Mobile Phones, and Social Media are used as revolutionary Marketing practices. The Workshop emphasized upon how these Tools ultimately change the interaction between Firms and Consumers, and how Digital Analytics can be implemented because of the Proliferation of Data created by digital marketing. It also covered how to manage a company’s interaction with current and potential future customers using Digital Platforms. Resource Persons of the workshop was Dr. Arpan Kar, Associate Professor, IIT Delhi, and Ms. Bhawana Bhardwaj Digital Marketing Consultant, Trainer & Service Provider.