International Webinar
on
The Management Department, IPEM, Ghaziabad “conducted an International Webinar” on 27th November 2021 “Demystifying Marketing Analytics for Data Driven Decision Making ” via zoom platform.
The Inaugural Speaker of the webinar was Mr. Pankaj Sharma, Assistant Professor, Marketing Analytics, IPEM, Ghaziabad and the Eminent Speaker was Dr. Samarth Singh, Area Head Marketing, Birla School of Management (Formerly BIMTECH Bhubaneswar) Birla Global University, Bhubaneswar, Odisha.
He gave an elaborate outlook on Market insight – Consumers, Competitors, Forecasting, Pricing Analytics, CLV, Sale Analytics, and more. The webinar was anchored by Ms. Anubha Gaumat. The webinar had a total participation of 119 participants, including 97 from India and 22 from Philipines, Malaysia, Nepal, Srilanka, Indonesia, Bangladesh